Every designer and every AI tool makes you look different.
One freelancer uses one blue, a new writer uses a different tone, and the AI tool your team uses invents a third version of you. We build the brand from zero or refresh it, and write the brand book for people and for AI tools, so everyone who makes something for you makes it the same way.
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Brand Books
What we measure4
- Consistencytracked
- Time to brieftracked
- Revisions per piecetracked
- Recognitiontracked
The problem
A brand that changes with whoever made it
A brand is the same face and the same voice, every time. Without clear rules, it slowly becomes a different one in each place.
- 01
No two pieces match
The Instagram post, the brochure and the site use different colors, fonts and logo sizes. A customer who sees all three isn't sure it is one company.
- 02
The voice is in someone's head
How you speak lives with the founder or one writer. When they are busy or leave, the voice leaves with them.
- 03
AI tools write like a stranger
Your team asks an AI tool for a caption and gets something generic, off-tone and nothing like you. Fixing it costs the time it was meant to save.
What we build
What we build
Not a PDF that nobody opens. A working document that a new designer, a writer and an AI tool can pick up and use on the first day.
- 01
Positioning and message
Who you are for, what you do better than the alternatives and the few sentences that say it clearly, in Persian and in English.
- 02
Name and tagline
For a brand from zero, names and taglines explored, checked and chosen with you. For a refresh, a clear look at what to keep.
- 03
Voice and tone
How you sound in a post, an email or an apology, with the words you use and avoid, and real examples of right and wrong.
- 04
Visual identity
Logo and how to use it, colors, typefaces and spacing, with clear do and don't examples.
- 05
Ready-to-use templates
Social posts, presentations, documents and covers built on the identity, so anyone on your team can make something on-brand.
- 06
An AI-readable version
The same rules written as voice instructions, examples and do/don't lists that AI writing and design tools can follow, so AI-made content stays on-brand.
How AI helps
How AI helps
AI makes exploring a brand faster and wider. Choosing what is right for it stays with you and with us.
Explores many options fast
Names, taglines, color palettes and visual directions, many more of them in the same time, so the choice is made from real options.
Compares message options
Drafts several versions of your key messages and sets them side by side with their strengths and weak spots, so you and we can judge which one fits.
Produces the templates
Builds the post, document and presentation templates from the identity, and the variations for each channel.
Checks work against the brand
Reads a new post, page or design against the brand book and flags what drifts from the voice or the rules.
Outcomes
What changes
A brand is hard to count, so we agree early on what to look at. These are the things we check together:
- 01Consistency
- How much of what you publish follows the brand book, checked on a sample of real posts, pages and documents.
- 02Time to brief
- How long it takes to onboard a new designer, writer or freelancer, which a clear book shortens.
- 03Revisions per piece
- How many rounds of correction a piece needs before it is on-brand, for people and for AI drafts.
- 04Recognition
- Whether customers recognize and describe you the way you intend, asked directly in short surveys.
Related
Related solutions
- 01
AI Content Creation
AI Growth & Marketing
A content engine in your voice: AI does the research and first drafts, your people keep the judgment.
- 02
Websites and web apps with AI built in
AI-Native Web & Digital
Custom-coded sites and web apps with AI inside, as the front door of one connected system.
- 03
SEO with AI
AI Growth & Marketing
Technical SEO and AI-driven topic research, so search engines and AI assistants can find and cite you.
Start here
Make everything you publish look like you.
The free AI opportunity map starts with how your brand shows up today: where it drifts, and what to write down first so people and AI tools stay on it.
Get your free AI opportunity map